Publicly Jason claims to be ignorant about SEO because it allows him moral flexibility and makes Google less likely to torch his site (even though he is blatantly violating their search quality guidelines, and has for *years* ). But when you look at the sales material that Mahalo pitches to corporations , in the 19 page PDF reads like an à la carte menu of SEO services, rather than sales material from a company ignorant of of SEO.

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More PROOF Jason Calacanis is a ____

I was talking to a friend yesterday who was at a conference where Demand Media’s CEO spoke, and he stated that nobody asked the big question: “what if google decides they don’t like you anymore?” Then I got thinking about how Google torched Squidoo after Jason Calacanis went on his public campaign to rebrand it as spam. But today under the same level of scrutiny, how is Mahalo (which scrapes millions of 3rd party content listings *without any editorial filter*) not spam? Squidoo at least donates $10,000 a month to charity

Continued here:
Why Mahalo (and Other Content Scrapers) Render Google’s Spam Team Flaccid

On Hacker News , Melvin, from Web Design Company , had a great analogy on the Mahalo business model Let’s use a different industry to illustrate what is happening.

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Starving Artists in the Age of Cesspool Content

Ben Edelman : “Although I had asked that the Google Toolbar be “disable[d],” and although the Google Toolbar disappeared from view, my network monitor revealed that Google Toolbar continued to transmit my browsing to its toolbarqueries.google.com server”

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I Turned the Google Toolbar Off, But It Kept Spying On Me…

Many experienced advertisers realize that there are many gotchas in the AdWords system…optimization tools and default setting which optimize to boost Google’s yield at the expense of unsuspecting advertisers, who don’t yet know what match types are or that their ads are syndicated to content sites by default. To help new advertisers get past many of the gotchas we created the Google AdWords tax calculator – a free utility which highlights many stumbling blocks that catch new AdWords advertisers. Given that each keyword market is unique it would be impossible to make a tool that was 100% accurate in every situation, but the goal of this tool was to simply highlight common issues, and help new advertisers address them

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Google AdWords Tax Calculator