[update: Matt Cutts contacted me and mentioned that this was due to the Vevo launch which occurred after that page was cached. Over time that means such pages like the one mentioned below should be purged from the Google search index.] Google claims they try to be pretty fair with publishers and publishing business models. They are fine with indexing preview versions of a page and just showing a user that, you can make the full article free, you can make the first x clicks free

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Google’s Youtube Potentially Cloaking? Or VEVO Launch?

Google has long been known for having “10 blue links” and they have expanded far beyond that . But even amongst the traditional listings there are lots of variations in how they are displayed. Here is a regular result with a second indented result sometimes the second indented result can show inline sitelinks traditional single listing with 2 indented results under it (and then sometimes a non-indented 4th listing) traditional single listing with 3 or 4 inline sitelinks sometimes that has a second indented listing as well traditional single listing with 8 sublinks below it (and this often has the second intented results below it too…though in such cases it is not indented) traditional single listing with 4 links under it (often with dates near them) for forums & some blogs And the above does not take into account handling of domains vs subdomains (or http vs https), using breadcrumbs in the search results , insertion of additional data (like a picture of a video or reviews from micro-format data), other helpful links (like a link to the businesses location on Google Maps), and all the types of vertical search data (videos, music, movies, local, news, real time, shopping/product results) being pulled into the regular search results

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Google Sitelinks Come in How Many Flavors?

I am still behind on a couple major writing projects, but one of the writing projects that was hardest for me was trying to write something for Seth Godin’s new project – What Matters Now . A killer PDF full of ideas from some of the leading thinkers in technology* *and me When I got started online I ended up having to get a job because I had plenty of debt and no experience

Excerpt from:
What Matters Now

One of Google’s leading marketing secrets is to appeal to power users. When describing how they designed Gmail, Google’s Todd Jackson stated : We started with the early-adopter crowd. That was on purpose

Original post:
What is the Difference Between Google’s Secrecy & Your Privacy?

The Media Strawman Argument: SEO is Bogus Lots of people in desperate positions like to create a common enemy and rally against them, even if/when their position is utter non-sense . Watching the big co. media vs Google interaction has been entertaining, largely because they claim search is an either/or game

Link:
Matt Kelly: How Can Mainstream Media Compete Online?