Archive for November, 2009

Google Give Us Our Rank, Our Daily Bread(Crumbs)

Sorry I haven’t made any posts in a while…as we recently took on a big project AND moved hosts on SEO Book (currently on a speedy quad core), and I wanted to have minimal activity around the time of the move. Google recently announced adding breadcrumbs to the search results for some sites which offer hierarchical breadcrumbs in their navigation.

7e7d38a464crumbs1.png1 150x22 Google Give Us Our Rank, Our Daily Bread(Crumbs)

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Google Give Us Our Rank, Our Daily Bread(Crumbs)

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Google Give Us Our Rank, Our Daily Bread(Crumbs)

Sorry I haven’t made any posts in a while…as we recently took on a big project AND moved hosts on SEO Book (currently on a speedy quad core), and I wanted to have minimal activity around the time of the move. Google recently announced adding breadcrumbs to the search results for some sites which offer hierarchical breadcrumbs in their navigation. The display looks likeso: Each breadcrumb is a clickable link to the associated page (which could increase traffic to the target site in some cases), but the initial implementation is a bit sloppy for a couple reasons Google initial implementation shows the hierarchy (and places more emphasis on hierarchy) rather than listing the current page…this has a net effect of making the result look less relevant UNLESS the breadcrumbs are really tightly associated with each other and/or the site covers a small tight niche when people look at the search results they scan them and match patterns.

7e7d38a464crumbs.png 150x22 Google Give Us Our Rank, Our Daily Bread(Crumbs)

See the rest here:
Google Give Us Our Rank, Our Daily Bread(Crumbs)

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SEO Book Re-opening

After about 11 weeks or so of being closed to new members, I have caught up on a number of projects and we have decided to re-open again . We increased the price again to try to help manage demand, as it is far easier for me to keep adding more value to x members than to have 2x customers

Read more:
SEO Book Re-opening

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SEO Book Re-opening

After about 11 weeks or so of being closed to new members, I have caught up on a number of projects and we have decided to re-open again . We increased the price again to try to help manage demand, as it is far easier for me to keep adding more value to x members than to have 2x customers.

Read more:
SEO Book Re-opening

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10 Blue Links (and a Bunch of Other Stuff!)

Google announced product listing ads today, a cost-per-action ad program that shows images in the search results: Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include: Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site.

379abbfb66s lego1.gif1 115x150 10 Blue Links (and a Bunch of Other Stuff!)

See the article here:
10 Blue Links (and a Bunch of Other Stuff!)

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