When the internal Google remote quality rater guidelines leaked online there was a core quote inside it that defined the essence of spam: Final Notes on Spam When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam. With the above quote in mind please review the typical Mahalo page Adding a bit more context, the following 25 minute video from 2008 starts off with Matt Cutts talking about how he penalized a website for using deceptive marketing

 Spam vs Mahalo: Matt Cutts Explains the Difference

Link:
Spam vs Mahalo: Matt Cutts Explains the Difference

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